Jobs To Be DoneJobs To Be Done (JTBD) is a theory for understanding the process of consumer life’s transformation. The usage of JTBD improves your product design.Nov 03, 20209 min read
UX PrototypingA prototype is a model of a system (in our case an app, web, business process, or UI) built to test elements of the intended system. It is not primarily a final design candidate or MVP.May 06, 20204 min read
UX Testing: GoalsUX Testing needs to focus on gaining specific and actionable information that will help the team make better-informed decisions that will, in turn, push the project toward fulfilling the overall UX Strategy. Setting clear goals will help achieve that.Apr 15, 20204 min read
UX StrategyUX Strategy gives the design of a user's experience a goal, a plan to reach it, and ways to measure progress and success without which, the project is just a bunch of activities that might lead somewhere but probably not there, where you want it.Mar 31, 20205 min read